While staying in Houston I became aware of just how sweet the average US supermarket loaf is – both the white and the nice-looking granary/wholemeal type of loaf. It’s actually a bit like French brioche, but a different texture. Some commenters compare it to cake.
Now, why would you want extra sugar in bread? It is now surely understood that too much sugar in the diet is not good for you. (Of course you need a small amount of sugar or honey in the bread baking process, but that gets used up.)
This all suggests that the average US palate has been educated to like too much sweetness in their diet, just possibly one contribution to the epidemic of obesity that is so apparent there. For confirmation, just try a Hershey ‘chocolate’ bar.
Now, where’s the breadmaker… But, will the flour have sugar or other unhealthy ingredients in it? Nightmare.
Featured image of a particularly bad set of ingredients from foodbabe.com